Iterating on the many meanings of the frame, the seated forms, a collaboration with San Francisco artist Jeffrey Bennett Allen, luminesce and seduce with a raw, shimmering appliqué of reflective insulation manipulated by hand for tactility and volume, reiterating the reflexivity of both the artist’s book and one’s own optical observations. In transitional moments, atmospheric soundscapes invoke sites and experiences in the city, echoing the wilding of imagination that attends the literary medium. A field of forms occasioning rest and stasis—during liminal states, casual conversations, and official fair programming—offers opportunities for independent or intimate engagement.
A wilding of imagination
Less a physical space than a sensory threshold, the Lounge at the San Francisco Art Book Fair conjures ancestries of creation, community, and reflection, manifesting radical, multimodal, contemporary exchange.
![Chroma rendering](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/fae80f1ef4-1664236634/sfabf_rendering.jpg)
Location
San FranciscoCA
Year
2022
Area
600 ft2 / 55 m2
As a channel for collective consciousness, the Lounge locates talks and improvisational performances sharing ideas for alternative knowledge production and communal sustenance. As a speculative project, it engages the reflexivity of the artist’s book, in both conception and consumption, sequencing new spatial possibilities for narrative forms and the making of meaning.
![Left: Balenciaga’s conversion of the Tank Shanghai museum for the brand’s first couture salon and showroom in China. Right: Film still from *No More Reality Whereabouts*, 2019, by Philippe Parreno. The Lounge](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/962f339dda-1658871586/collage_1_02.jpg)
Elegant in their simplicity, draped canvas swathes the walls and a suspended armature hangs pendulous above, contouring a body for ambient visuals that textures hyperlocal architectures in which the book is sensuous or summoned. The clarity of their surfaces delimits distractions, catalyzing a calming contemplative state synchronous with reading.
![Left: Noah Barker, *We walked toward the music and away from the party*, installation view at Fanta-MLN, Milan, 2019. Courtesy of the artist and Fanta-MLN, Milan. Photo by Roberto Marossi. Right: CELINE Spring/Summer 2022. Photo by Olivier Zahm for *purple MAGAZINE*. The Lounge](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/ca5e8751d1-1658871406/collage_2.jpg)
![Visual projections in the Lounge on opening night of the SF Art Book Fair, July 2022. Photo by Jenna Garrett. A woman stands in a dark space with her face illuminated by video projection on the ceiling](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/94a18d9f70-1658885419/sfabf2022_photocredit_jennagarrett_071.jpg)
![Jeffrey Bennett Allen, *Abel*, 2015 The Lounge](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/e1daf6680b-1658781674/jeff_allen_abel.jpeg)
![Reflective seating designed by Chroma in collaboration with artist Jeffrey Bennett Allen during a lecture at the SF Art Book Fair, July 2022. Photo by Jenna Garrett. The Lounge](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/f7f220370c-1658901072/sfabf2022_photocredit_jennagarrett_084.jpg)
![Noah Barker, *In lieu of a view*, 2017 Noah Barker, In lieu of a view, 2017](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/48e9c93b63-1664235854/noah_barker.jpg)
![Loewe Spring 2022 ready-to-wear collection The Lounge](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/1fae123696-1658781674/screen-shot-2022-07-12-at-7.31.25-pm.png)
![Left: Olafur Eliasson and Ma Yansong, *Feelings are Facts*, Ullens Center for Contemporary Art, Beijing, 2010. Right: Liam Gillick and Gabriel Kuri, *Everyday Holiday*, 1996. The Lounge](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/eaba93b978-1658871419/collage_3.jpg)
![The Lounge on the opening night of the SF Art Book Fair, July 2022 The Lounge on the opening night of the SF Art Book Fair, July 2022](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/122e6a2224-1664235993/sfabf_lounge.jpg)
![Liam Gillick, *Prototype Design for a Conference Room (With Joke by Matthew Modine, Arranged by Markus Weisbeck)*, installation view at Frankfurter Kunstverein, 1999 The Lounge](https://chromasf.com/media/pages/tetrachroma/2/a-wilding-of-imagination-in-the-lounge/4048fa2271-1658781674/liam_gillick.jpeg)